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RIFI – Reliable Electrical Conduit, Strut Channel &Cable Tray Solutions
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About RIFI
RIFI – Reliable Electrical Conduit, Strut Channel &Cable Tray Solutions
Trusted Global Leader
RIFI, the global export brand of Changsha Elewell Import & Export Co., Ltd., brings 12+ years of professional experience in electrical conduit systems, strut support systems, and cable management solutions. Our products—EMT/IMC/RSC/BS GI conduits, flexible conduits, conduit fittings, electrical junction boxes , strut channels, brackets, fasteners, cable trays, and accessories—provide complete, reliable solutions for electrical and mechanical installations.
RIFI has a global network of 30+ distribution centers, 100+ sales representatives, and 200+ customers in 30+ countries. We are committed to providing the best service to our customers, ensuring their satisfaction and long-term business relationships.
Driven by Integrity, Quality, and Customer Value, RIFI is committed to dependable products, competitive pricing, and excellent service, building long-term partnerships and a trusted global reputation.

Our Mission & Vision

Our Mission
To provide reliable, high-quality electrical support solutions that empower our clients worldwide, while promoting sustainable practices, energy efficiency, and responsible manufacturing. We strive to deliver products that ensure safety, durability, and long-term value for every project.

Our Vision
To become a global leader in metal framing and cable management systems, recognized for innovation, excellence, and sustainable practices. We aim to set industry standards for quality, reliability, and environmental responsibility, creating long-term value for our clients and partners worldwide.

Our Value
Quality, Integrity, Service, Innovation, Sustainability
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